Our story

We got tired of "I think our competitor changed pricing" and built the tool that just tells you.

benchmark started as an internal spreadsheet three product managers kept fighting over. Now it's the scorecard thousands of teams open every Monday.

Built by operators, for operators.

We spent years in product and growth roles, manually stitching together pricing pages, review sites, and job boards into one spreadsheet every quarter — always a little stale by the time leadership saw it.

benchmark is the tool we wished existed: always current, always shared, and built to answer "where do we actually stand" without a week of manual research.

01

Evidence over opinion

Every score traces back to a real, checkable data point.

02

Speed matters

Stale competitive intel is worse than none — we optimize for freshness.

03

Built for teams, not just analysts

If it takes a specialist to read it, we haven't finished the job.

Leadership

A small team that ships fast.

AK

Amara Kwan

Co-founder & CEO

TL

Theo Lindqvist

Co-founder & CTO

RP

Rosa Petrova

Head of Product

MI

Marcus Idowu

Head of Customer Success

2022
founded
2,400+
teams
31
countries
14
team members

Come see what we're building.

Start free, or get in touch if you have questions.

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